Social media has become a crucial marketing channel for businesses of all sizes. But with trends evolving every year, it’s vital to stay ahead of the curve to reach your target audience effectively. As we move into 2025, businesses need to focus on new strategies and adjust their social media efforts to capitalise on what’s working now. In this blog post, we’ll explore the top social media strategy trends you can’t afford to miss in 2025. 

Video Content Continues to Dominate 

Video has been a powerhouse in social media marketing for the last few years, and 2025 is no exception. With platforms like TikTok, Instagram Reels, and YouTube Shorts driving engagement, short-form video content remains king. Consumers are increasingly drawn to bite-sized, entertaining, and educational videos. 

Why Video Works: 

• Increased Engagement: Videos have higher engagement rates than text or image posts, with platforms like Instagram seeing more than 80% higher interaction with video content. 
• High Retention Rates: 72% of people prefer to learn about products or services through video, and they retain more information from watching videos than reading text. 

How to Implement: 

• Invest in creating high-quality, engaging short-form videos that highlight your brand’s personality and showcase your products or services. 
• Use trending music, effects, and challenges on TikTok and Instagram Reels to stay relevant and connect with younger audiences. 
• Leverage live video features on Facebook, Instagram, and LinkedIn to engage your audience in real time. 

The Rise of Micro-Influencers

Influencer marketing isn’t new, but the way it’s evolving in 2025 is worth paying attention to. Brands are shifting from collaborating with mega-influencers to working with micro-influencers—individuals with 10,000 to 100,000 followers who have a more engaged, niche audience. 

Why Micro-Influencers Work: 

• Higher Engagement Rates: Micro-influencers often have more authentic relationships with their followers, leading to 60% higher engagement compared to larger influencers. 
• Cost-Effective: Collaborating with micro-influencers is much more budget-friendly than working with big-name influencers, making it ideal for small businesses. 

How to Implement: 

• Partner with micro-influencers who align with your brand values and have an audience that matches your target demographic. 
• Focus on long-term partnerships to build trust and deeper connections between the influencer’s followers and your brand. 

The Power of User-Generated Content (UGC) 

User-generated content (UGC) is content created by your customers and followers that promotes your brand. In 2025, UGC will become even more powerful as consumers continue to place their trust in content created by real users rather than polished brand advertisements. 

Why UGC Works: 

• Authenticity: Consumers trust peer recommendations more than branded content. In fact, 79% of people say UGC impacts their purchasing decisions. 
• Cost-Effective Content Creation: Encouraging UGC reduces the pressure on your team to constantly create new content, giving you a steady stream of material to share. 

How to Implement: 

• Encourage your customers to share their experiences with your products on social media. Run hashtags challenges or contests to incentivise participation. 
• Repost UGC on your brand’s social media accounts, giving credit to the creators. This builds community and boosts engagement. 

Short-Form vs. Long-Form Content: Finding the Balance 

While short-form content dominates on platforms like TikTok and Instagram, there’s still a place for long-form content, especially on platforms like YouTube, LinkedIn, and blogs. The key to success in 2025 is finding the right balance between short and long-form content, based on your audience and platform. 

Why Both Matter: 

• Short-form content grabs attention quickly, which is essential in the fast-paced world of social media. 
• Long-form content provides depth and value, which helps build trust and establish your brand as an authority. 

How to Implement: 

• Use short-form videos and posts to draw attention to long-form content. For example, share snippets of a YouTube tutorial on Instagram Reels or TikTok. 
• Create platform-specific content: On LinkedIn, opt for longer, educational posts, while on Instagram or Twitter, keep it short and engaging. 

Platform-Specific Strategies for 2025 

Each social media platform has its unique strengths, and your strategy for 2025 should tailor content to leverage those strengths. Here’s a breakdown of how to approach each major platform: 

Instagram: 

• Focus on Reels and Stories: Instagram’s algorithm heavily promotes Reels, and Stories are great for behind-the-scenes content and quick updates. 
• Shopping Features: Utilise Instagram’s in-app shopping features to create a seamless shopping experience for users. 

Facebook: 

• Target Older Demographics: Facebook is still effective for reaching users aged 35 and above, especially with detailed targeting options.
• Leverage Facebook Groups: Build community through niche Facebook Groups that align with your industry. 

LinkedIn: 

• Professional Networking: Publish long-form articles, host webinars, and engage with industry discussions to build authority. 
• Video and Live Streaming: Video content is gaining popularity on LinkedIn, especially educational content. 

TikTok: 

• Focus on Viral Trends: Tap into trending music, challenges, and hashtags to boost engagement. 
• Brand Authenticity: TikTok users prefer raw, unpolished content that feels authentic rather than overly polished ads. 

Pinterest: 

• Visual Search: Leverage Pinterest’s visual search features to reach users who are actively searching for inspiration or products. 
• Rich Pins: Use rich pins to drive traffic back to your website with detailed product or service descriptions. 

2025 is shaping up to be a dynamic year for social media, and businesses need to adapt to stay competitive. By focusing on video content, leveraging the power of micro-influencers, and creating a balance between short-form and long-form content, you can ensure your social media strategy remains effective. Don’t forget to tailor your approach to each platform’s strengths, and keep an eye on the trends to adjust your strategies throughout the year. 

Need help creating or optimising your social media strategy for 2025? Contact our team today for a personalised consultation.